SENIOR PRODUCT & UX DESIGNER
COMPLEX DIGITAL PRODUCTS
Designing complex products where data, rules and decisions meet.
I turn interconnected workflows, technical constraints and ambiguous requirements into clear product logic, understandable interfaces and systems teams can build.
B2B / ENTERPRISE / DATA / AI / MOBILITY
01 SELECTED WORK
Selected work on products where the logic behind the interface matters as much as the interface itself. All case studies are password protected.
SME ONBOARDING
META SETUP
ENTERPRISE INSIGHTS
PLATFORM SYSTEMS
2025—2026
B2B SAAS / ADTECH / SELF-SERVICE / ANALYTICS
Ad-fraud protection platform
Scaling a complex AdTech platform through self-service UX, clearer analytics and reusable product patterns.
Following the self-service launch
+10.5% trial-to-paid conversion
+90% completed self-serve Meta setup
2020—2023
Automotive / Connected vehicles / Telemetry
Rimac Technology
Designing fleet and vehicle permissions for Rimac Technology’s connected-vehicle platform, with visible access exceptions, time limits and a revised editing flow informed by usability testing.
PERMISSIONS
USABILITY TESTING
ENTERPRISE UX
CONNECTED VEHICLES
02 APPROACH
System logic before screen polish.
The details change from product to product, but the pattern is consistent: understand the system, make the product logic explicit, then turn it into something people and teams can test.
Frame the system
Map the users, goals, rules, states, data, dependencies and unknowns that shape the experience.
Define the logic
Turn ambiguity into information architecture, flows, interaction rules, edge cases, safeguards and clear release boundaries.
Make it testable
Prototype the decisions that matter, validate them with users and stakeholders, then refine the work with product and engineering and stay involved through implementation.
03 ABOUT
Senior product thinking, from system logic to shipped interface.
I'm a Senior Product and UX Designer based in Zagreb, working on complex digital products from early requirements and workflow definition through interaction design, prototyping and delivery. My work bridges UX, product definition, business analysis and delivery.
Working on a complex product?
I'm open to full-time Senior Product Designer and Senior UX Designer roles, including lead individual-contributor opportunities.
SENIOR PRODUCT & UX DESIGNER
COMPLEX DIGITAL PRODUCTS
Designing complex products where data, rules and decisions meet.
I turn interconnected workflows, technical constraints and ambiguous requirements into clear product logic, understandable interfaces and systems teams can build.
B2B / ENTERPRISE / DATA / AI / MOBILITY
01 SELECTED WORK
Selected work on products where the logic behind the interface matters as much as the interface itself. All case studies are password protected.
SME ONBOARDING
META SETUP
ENTERPRISE INSIGHTS
PLATFORM SYSTEMS
B2B SAAS / ADTECH / SELF-SERVICE / ANALYTICS
2025—2026
Ad-fraud protection platform
Scaling a complex AdTech platform through self-service UX, clearer analytics and reusable product patterns.
Following the self-service launch
+10.5% trial-to-paid conversion
+90% completed self-serve Meta setup
PERMISSIONS
USABILITY TESTING
ENTERPRISE UX
CONNECTED VEHICLES
Automotive / Connected vehicles / Telemetry
2020—2023
Rimac Technology
Designing fleet and vehicle permissions for Rimac Technology’s connected-vehicle platform, with visible access exceptions, time limits and a revised editing flow informed by usability testing.
02 APPROACH
System logic before screen polish.
The details change from product to product, but the pattern is consistent: understand the system, make the product logic explicit, then turn it into something people and teams can test.
Frame the system
Map the users, goals, rules, states, data, dependencies and unknowns that shape the experience.
Define the logic
Turn ambiguity into information architecture, flows, interaction rules, edge cases, safeguards and clear release boundaries.
Make it testable
Prototype the decisions that matter, validate them with users and stakeholders, then refine the work with product and engineering and stay involved through implementation.
03 ABOUT
Senior product thinking, from system logic to shipped interface.
I'm a Senior Product and UX Designer based in Zagreb, working on complex digital products from early requirements and workflow definition through interaction design, prototyping and delivery. My work bridges UX, product definition, business analysis and delivery.
Working on a complex product?
I'm open to full-time Senior Product Designer and Senior UX Designer roles, including lead individual-contributor opportunities.
SENIOR PRODUCT & UX DESIGNER
COMPLEX DIGITAL PRODUCTS
Designing complex products where data, rules and decisions meet.
I turn interconnected workflows, technical constraints and ambiguous requirements into clear product logic, understandable interfaces and systems teams can build.
B2B / ENTERPRISE / DATA / AI / MOBILITY
01 SELECTED WORK
Selected work on products where the logic behind the interface matters as much as the interface itself. All case studies are password protected.
SME ONBOARDING
META SETUP
ENTERPRISE INSIGHTS
PLATFORM SYSTEMS
B2B SAAS / ADTECH / SELF-SERVICE / ANALYTICS
2025—2026
Ad-fraud protection platform
Scaling a complex AdTech platform through self-service UX, clearer analytics and reusable product patterns.
Following the self-service launch
+10.5% trial-to-paid conversion
+90% completed self-serve Meta setup
PERMISSIONS
USABILITY TESTING
ENTERPRISE UX
CONNECTED VEHICLES
Automotive / Connected vehicles / Telemetry
2020—2023
Rimac Technology
Designing fleet and vehicle permissions for Rimac Technology’s connected-vehicle platform, with visible access exceptions, time limits and a revised editing flow informed by usability testing.
Healthcare analytics / B2B SaaS / Planning tools
2024—2025
Healthcare analytics platform
A personal overview and connected planning views for healthcare leaders, linking work that needs attention to the goals, initiatives and action steps behind it.
Planning workflows
Dashboards
Bulk editing
Enterprise UX
02 APPROACH
System logic before screen polish.
The details change from product to product, but the pattern is consistent: understand the system, make the product logic explicit, then turn it into something people and teams can test.
Frame the system
Map the users, goals, rules, states, data, dependencies and unknowns that shape the experience.
Define the logic
Turn ambiguity into information architecture, flows, interaction rules, edge cases, safeguards and clear release boundaries.
Make it testable
Prototype the decisions that matter, validate them with users and stakeholders, then refine the work with product and engineering and stay involved through implementation.
03 ABOUT
Senior product thinking, from system logic to shipped interface.
I'm a Senior Product and UX Designer based in Zagreb, working on complex digital products from early requirements and workflow definition through interaction design, prototyping and delivery. My work bridges UX, product definition, business analysis and delivery.
Working on a complex product?
I'm open to full-time Senior Product Designer and Senior UX Designer roles, including lead individual-contributor opportunities.